# Personas

### What is a Persona?

A **Persona** is a profile that defines who *you* are in the conversation. Your active persona provides the AI with critical context about your identity, backstory, and preferences, ensuring every conversation feels consistent and personalized.

#### Key Features

* **Multiple Identities:** Create different personas for different roleplay scenarios (e.g., "Jack Secrets," "The Detective," "The CEO," "The Class Clown").
* **Personalized Context:** The AI reads your persona details to understand your background and how to address you.

### Creating a Persona

To create a new persona, navigate to the Personas page.

<figure><img src="/files/nOts873Ivj6qpLi2dORd" alt=""><figcaption></figcaption></figure>

#### Profile Details

* **Name:** The name you want companions to use when addressing you.
* **About Me:** Your backstory, physical description, or current situation.
  * *Example:* "I am a 28-year-old architect living in New York. I love jazz music and coffee."
* **Preferences:** Specific rules for how the AI should interact with this persona.
  * *Example:* "Always speak in a single, long paragraph.", "Always address me formally," or "Pretend we have known each other for years."

<figure><img src="/files/ct2dm16M3dSVPwKN0WYM" alt=""><figcaption></figcaption></figure>

### Persona Appearance

You can give your persona a unique look.

* **Image Generation:** Describe your persona's appearance to generate a custom avatar.
* **Cost:** First generation is free. Additional generations cost 150 moments.

### Using Personas

#### Default Persona

* **How to Set:** In your Personas list, click the **Default** button (star icon) on your preferred persona.
* **Effect:** This persona will take over as your profile picture, and have a **Default** badge next to it when selecting.

<figure><img src="/files/FHltBaoGLkMnlJfwQXWv" alt=""><figcaption></figcaption></figure>

#### Selecting a Persona

You can switch personas at any time, depending on the state of your conversation:

* **New Chats:** Select your persona using the dropdown located in the **middle of the chat screen** before you send your first message.
* **Existing Chats:** Open the **in-chat menu** (click the companion's profile/name in the header) and use the persona selector to switch identities instantly.

<div align="center"><figure><img src="/files/XTVLPqx97Dt5i3a1G1Ys" alt="" width="316"><figcaption></figcaption></figure></div>

#### Active Persona

You can only have one **Active Persona** at a time per conversation.

* **Switching:** You can switch your active persona at any time.
* **Effect:** Switching personas updates the context for *new* messages. It does not rewrite past conversation history.

<figure><img src="/files/JxvxKUMcWhsxQkPQB7v9" alt="" width="267"><figcaption></figcaption></figure>

#### Availability

* **Subscription Requirement:** Ultimate Tier
* **Usage:** Unlimited persona switching and editing.

### Personas and Image Generation

Personas **cannot** be used in image generation. Your persona affects how companions perceive and interact with you in conversation, but it does not influence the visual output of generated images.

### Frequently Asked Questions

**Q: What is the difference between a Persona and a Custom Character?**

* A Persona is *you* (the user). A Custom Character is the *AI companion* you chat with.

**Q: Can I use different personas with the same companion?**

* Yes! You can switch personas to play different roles with the same AI companion.

**Q: Does my persona affect the AI's memory?**

* Your persona provides immediate context. The AI will also remember details from your conversations (via the Memory System) alongside your persona information.

***

Next steps: See [Chat Features](/get-started/chat-features.md), [Memory System](/get-started/memory-system.md), and [Subscription Tiers & Limits](/get-started/subscription-tiers-and-limits.md).


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